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Matching Clothes for Couples: It’s more than a fashion trend, it’s psychological

Whether or not you know much about fashion, you probably have an opinion about couple matching clothes.

Maybe you hate the idea of couples matching their outfits. Or maybe your idea of twinning clothes for couples symbolizes the perfect relationship. In other words, your relationship is thriving because you and your partner’s outfits complement each other.

Believe it or not, this is a highly debatable topic, especially among boyfriend and girlfriend relationships.

In fact, some of the most popular Google searches for couples who’ve only been dating for a few months are the following:

  • “Boyfriend and girlfriend matching outfits”
  • “Matching outfits with boyfriend”
  • “Cute matching outfits for girlfriends”
  • “Matching partner clothes”

Okay, you get the picture. Matching outfits for couples is a huge market. But that’s not the point we’re trying to make.

Matching clothes for couples - Kaftko

Although, if you are looking for some awesome, highly fashionable, versatile, comfortable, and high-quality couples clothing ideas at an affordable price, then you definitely need to check out our line of trendy accessories, shirts, shorts, swimwear, and of course modern kaftans and kimonos.

But we’re getting ahead of ourselves so before we send you off to shop... Where were we again? Ah yes, your search for “matching clothes for couples."

Surprisingly, the debate of whether to match or not to match with your partner's outfit has even entered into marriage arena with people Googling terms like “husband and wife matching outfit."

In other words, many people are torn over this subject, and most of them are turning to relationship and fashion experts to explore why they have such a desire to match their partner’s outfit in the first place.

To put it simply, the psychology behind matching couple outfits is pretty eye-opening, and not at all what most people, especially men, would assume.

And that my friend, is exactly what we’re gonna explore throughout this article.

In fact, in just a few minutes we’ll reveal to you the following:

  • Psychology behind matching couples outfits
  • When cute matching outfits go too far
  • How to match couple outfits
  • A few matching things couples can get, like where to buy matching couple t-shirts
  • And much, much more

What does it mean when couples match clothes?

Believe it or not, the true meaning behind couples wearing cute matching outfits isn’t to make a fashion statement.

Although it does seem that the twinning look, which was all the rage back in the 90s and even early 2000s, is officially back in style like never before.

In fact, if you haven’t already heard, the phrase ‘couple twinning clothes' is all about matching each other’s style as much as you possibly can.

This can be best friends wearing matching accessories; for twins, a mom and daughter, father and son, and yes, even romantically involved couples coordinating their clothes to match or even compliment each other.

Couple twinning clothes is a real fashion phenomenon, and it’s been around for a long time.

However, today, the meaning behind matching couple outfits goes a bit deeper than just being fashionable. It’s actually a sign of unity, thoughtfulness, and even love.

Many couples today look at couple outfits as #RelationshipGoals. If you're in a relationship and you and your partner match each other's outfits as often as you all can, that could mean your relationship is on fire (in a good way!).

Somehow, the two of you always look like you’re both on the same page. Like you’re reading each other's mind without even knowing it. The two of you are so in sync that other couples around you envy your unity.

Now that’s not to say that your relationship is falling apart if you and your partner don’t like to match each other's outfits. That’s not at all what we or the expert psychologists are saying.

Instead, it means that matching couples clothes is more of a psychological phenomenon than anything else.

To explain what this psychological phenomenon is, we need to look at…

matching couples clothing - Kaftko

Why do couples wear matching outfits?

You know the phrase: “Birds of a feather flock together”? Well, that statement couldn’t be more true for matching partner outfits.

As it turns out, there’s a deeper meaning behind matching couples clothing. It seems that couples who match their clothing do it more out of a subconscious effort.

Dr. Nikki Goldstein, a psychology expert in human sexuality and relationships, stated that:

"We tend to want to fit in with the person we are dating. Yes we are all unique but we want to, as a couple, look united and as if we 'fit'...”

In other words, a couple whose outfits match together, stay together… or something like that.

Dr. Goldstein also suggests, “You conform to the environment that you're in… So it's only natural that when you're dating someone, even automatically without knowing, you will start to change your style so that you blend in with them.

See? We told you that couples who match their clothes have a deeper meaning behind it. But that’s not all…

It seems that clothing, fashion, and style play a part in your overall attractiveness. They also inadvertently play a role in what attracts you to your partner.

"You're attracted to your partner for a reason and by being in a relationship with them you're indirectly saying 'I like the way you do things,’" according to Dr. Goldstein.

But what’s even more intriguing about your fashion style and your relationship is how it can influence you and your partner’s clothing choices.

For example, let’s say you’ve never liked wearing bright colors or bold prints in your life, but your partner does. And they even express to you how much they think you would look good wearing them. Before you know it, you’re wearing shorts with bolder prints, and t-shirts in brighter colors. Hey, maybe you even decide to match shoes with some fresh new kicks.

Now, if you ask us, anyone can rock a bright-colored t-shirt and bold printed shorts. And we have just the place where you can get them. But we’ll get into that topic in just a moment. 

The phenomenon of a couple matching clothes is that it goes beyond fashion, it’s more of a psychological thing. And it usually, but not always, kicks in with couples who've only been in a relationship for at least about 6 months or so. Which is why there are a lot of matching outfits for husband and wife couples.

In fact, they might actually be the demographic that honestly has the cutest and most unique matching couple clothing ideas available.

Now there are other reasons why couples like that twinning look. Let’s take a look at…

The 4 most popular reasons couples match their clothes

1. Pairing matching couples clothes together helps the couple stand out

If you and your partner like the attention of “all eyes on you”, then wearing matching outfits is sure to turn heads.

It also shows that the two of you have a ton of confidence. And that you all aren’t afraid to be confronted with questions or compliments.

2. Wearing swag matching outfits as a couple signifies togetherness and commitment

We’ve all seen those girlfriend and boyfriend matching outfits that read, “I’m with her” and “I’m with him”. Both of which have arrows pointing to each other.

Now, having these matching couple shirts doesn’t need to be worn to show commitment towards each other, but it does show a special bond that says, “In case you didn’t know, we’re together.”

But even if you don’t wear “king” and “queen” matching shirts, couples who wear matching accessories or even get each other's names tattooed on their body show that they plan on being together for a long time.

3. Cute matching outfits for couples show that you have a special bond and a sense of humor

Many couples wear matching outfits to relay a message for a special occasion, like a baby or engagement announcement. Some couples just like to wear matching couples shirts as an inside joke.

Wearing cute matching outfits shows others that you and your partner have a special bond.

And even though some onlookers might cast judgmental stares or strange looks, you and your partner’s sense of humor showcases that nobody else's opinion matters. Because you all are just having fun matching each other's outfits.

4. Couples that match their partner’s outfit do so subconsciously, which means their relationship is on a whole other level

Many couples, who’ve been together for a long time, coordinate with each other inadvertently.

They have no idea that their partner is planning on wearing a green shirt with a pair of jeans. But out of nowhere, they too decide that today, they want to wear a green shirt with jeans.

Wearing matching clothes, or clothes that just coordinate with each other shows that the couple has been together for a long time and that their relationship has allowed them to be themselves comfortably while still remaining unified.

Plus, couples who coordinate their outfits show that they’re on the same page. Their unity has overflowed into their outfits, and wherever they go, they always seem to blend perfectly together.

But as fun and cute as matching outfits for couples can be, it can also take a turn for the worse if you're refusing to walk out of the house without always matching your partner’s outfit.

Let us explain…

matching couple outfits - Kaftko

When matching couple outfits go too far

Everyone has their own sense of style, regardless if they are into fashion or not.

But if your style isn’t welcomed into your relationship, and you’re only ever made to wear clothes your partner likes or wants to match with, then obviously you’re not dealing with subconscious behavior. Instead, the behavior is more intentional and forceful.

According to Dr. Goldstein:

"If it gets to the point where you have lost your sense of identity, then you have to wonder whether you are you taking on these attributes because you're really great as a couple, or because you want so desperately for the relationship to work that you need to change everything about yourself to fit in so it does…"

There’s a huge difference between buying matching couples shirts, and always trying to dress exactly like your partner, or them dressing like you.

Fashion psychologist Dawnn Karen once stated:

"You may dress a certain way with one group or in one context, and a different way in another. So basically, in the fashion and congruence aspect, it becomes unhealthy when you are not being your ideal self. When everything in your closet is centered around your partner or when you put their emotions or their needs before your own, you neglect yourself."

It’s important that who you are and what you like has a place within your relationship. 

"There's compromise in a relationship, but if you find yourself sacrificing, that's not good,” said Jaime Bronstein, relationship coach and therapist.

That said, if you and your partner enjoy wearing matching outfits, or if you all like to coordinate with each other as much as possible, then by all means, go for it. Just stay aware and true to who you are in the process. Because you… are awesome!

Matching swag outfits for couples can be very cute and playful, as long as you and your partner both have input into your outfit choices.

Jaime Bronstein stated:

"I think [matching couples outfits] sends a message of, 'We're a strong and bounded couple and we like to have fun and we're not boring.' I think if you do it in a classy way, not a cheesy way, then it can be cool. It also sends off a message saying, ‘We are bound. We are one. We are a united team.' But also, like, ‘Hands off [to onlookers].'"

So…

Should couples match their clothes?

Absolutely… If you and your partner agree on the topic and enjoy wearing matching outfits, then don’t let anyone stop you all.

Masao and Takako, a married couple popular in Japanese fashion, were interviewed about their unique and often flashy matching couples outfits.

Takako stated:

It’s not that Masao and I force ourselves to like the same things, we just have similar preferences—and that’s not just with fashion… I am me, and Masao is Masao. That combination makes us us, and by mutually accepting each other and complementing each other, we support each other individually and as a couple.”

Believe it or not, matching couples clothes can be a really fun way to showcase your and your partner's relationship.

It’s also a great opportunity to express your personality with your partner, and it opens the door for compromise and exploration with each other's style.

Let’s look at some examples of…

matching outfits couples - Kaftko

Matching couple outfits throughout history

It’s likely that you have some close friends in your inner circle that wear matching outfits with their partners. But if you don’t, then what better place to look for cute matching couples outfits than celebrities?

Now, the first couple that comes to mind when it comes to matching outfits is Justin Timberlake and Britney Spears.

In 2001, the couple made history when they walked down the red carpet in their matching denim outfits.

Sure, we can all agree that it was a little too much denim for a couple to wear, but they still rocked it nonetheless.

Back in the day, Sonny and Cher were known to wear very loud matching couple outfits. They were a dynamite duo, and loved those groovy colors and patterns back in the 60s.

John Lennon and Yoko Ono also embraced the power of matching outfits on March 21,1969. The couple both wore white on their wedding day to showcase their love and unity.

But that wasn’t the only time they were spotted wearing matching couples outfits. In fact, they were often photographed wearing several matching outfits together.

Other past celebrity couples, like Angelina Jolie and Brad Pitt, and Kanye West and Kim Kardashian West, have been photographed wearing matching dress suits and other outfits on more than one occasion.

You can even find photographs of the royal couple, The Duke and Duchess of Cambridge, wearing matching tracksuits to the America’s Cup World Series in 2015.

Not to mention, Beyonce and Jay-Z were celebrated for their legendary matching couple ensemble displayed in their 2018 music video, “Apes**t”.

In fact, they even received the hashtag: #RelationshipGoals, all because their color-coordinated outfits symbolized a power couple duo.

But it wasn’t until 2019 that matching couples outfits really started to make a comeback.

In fact, at the 2019 Academy Awards, both Melissa McCarthy and Ben Falcone were seen wearing matching Adidas tracksuits. 

Jennifer Lopez and her then-fiance Alex Rodriguez posted an Instagram photo of them kissing under the mistletoe in matching couples pajamas.

Emily Blunt and John Krasinski got super matchy in their dressy suits at the 2019 Writers Guild Awards.

Even Justin Bieber and Hailey Baldwin were seen wearing matching pink hoodies in 2019 in Los Angeles.

Since then, the twinning couple look has really taken off, and now every couple is wanting in on the matching action.

Which brings us to our next question…

couples matching clothing & outfits - Kaftko

How do couples coordinate their outfits?

Wearing matching clothes with your significant other doesn’t necessarily mean that the two of you have to be in identical outfits.

You can simply wear outfits that either complement each other, color-coordinate together, or have similar patterns and prints.

For example, let’s say that you and your partner are going to an elegant party together. Now, the two of you don’t have to wear the same exact suit to make a statement that you two blend well together.

Instead, what you want to do is dress up to the same level of elegance.

So if your partner is wearing a formal blue tux, then you can easily opt for a long formal blue dress, or a dress that has both white and blue mixed in.

For more casual events, or everyday attire, you have a few more matching outfits to choose from.

And again, you don’t actually have to match your partner's outfit identically. You could match them by wearing the same matching couples outfit brand, but in a different color or pattern.

But we get it, you’re probably still wondering…

How do I match my partner’s clothes?

The best way to ease into matching with your partner’s outfit is by coordinating with their colors.

If they’re wearing a blue shirt with red sweatpants and white sneakers, then all you need to do is match those same colors. You don’t have to make it identical, but you can easily throw on a red shirt, blue shorts, and white kicks.

Or maybe the two of you have the same jacket. If you see your partner wearing the same jacket that you own, then throw yours on too. Boom, the two of you are a matching couple.

There are a few other matching things couples can get as well…

Like fun and cute matching couples shirts that have clever sayings or designs on them. These types of shirts are perfect for couples who want to match each other in a funny way.

But if you notice that your partner likes to stick with their own clothing style, then you can opt for matching their accessories. We’re talking hats, belts, sunglasses, watches, chains, and more.

Now, let’s look at a few matching couple outfits online. For example, Fashion Nova’s matching couple outfits are perhaps the most well-known.

They offer tons of matching tracksuits and loungewear. Which honestly can be the easiest way to convince your significant other to engage in matching couples clothing. Because let’s face it, matching tracksuits are pretty cool, not to mention comfy.

But if you and your partner are already hype about getting your twinning couple look on, then you're probably ready for the most important question in this article…

Where to buy matching outfits for couples?

We’re not gonna beat around the bush here. We’ve already dropped a few hints about where you can find some awesome matching couple outfits earlier in this article.

We’ve even suggested that we have some of the best matching couple clothing ideas online. But we haven’t actually revealed to you who we are.

So without further ado…

We are Kaftko, the fashion fluid clothing brand made for all!

Our loungewear is next level. Not only is it unique, comfortable, fashionable, versatile, and multifunctional… it’s designed to bring you and your partner joy and freedom.

When it comes to couples twinning clothes or achieving those envious relationship outfits, you won’t find better or cuter matching clothes for couples than at Kaftko.

Sure, there might be a few matching couple clothing stores you can visit in your area, or in a city nearby. You may even know of a few online shops that offer couples outfits.

And it’s ok if you’ve already researched “couples shirts near me”.

But the truth is… Most, if not all, of those matching couple outfit websites or storefronts won’t offer originality or even uniqueness.

Plus, if you don’t know exactly how to match your partner’s outfit, you might find yourself feeling a bit overwhelmed.

But at Kaftko, we offer some of the most unique matching swag outfits for couples online. Not to mention, we make it very easy for you and your partner to match flawlessly while having fun in the process.

Very few clothing brands make that their goal. But we do!

To start, we offer our unique modern version of the traditional kaftan. It comes in various colors, prints, and necklines.

And the best part is, you and your partner don’t even have to get the same color or print to sport the twinning couple look. You can literally wear the same style outfit but in different colors and still pull off a matchy-matchy couples look.

We also offer a modern look to the traditional kimono. And surprisingly, our kimonos are most popular among our male audience. So together, you and your partner can walk the beach wearing our matching couples kimonos.

As for what you can wear under both our kaftans and kimonos, we have a wide selection of shorts, shirts, and swimwear that can be mixed and matched with your significant other.

If that weren’t enough, you can match your partner’s uniquely patterned trunks or bikini bottoms with the same patterned bandana or hat.

You can get even more creative with our crew socks, which match a number of our shirts and shorts.

But if you need a little help with your matching couples clothing purchase, we’ve got you covered!

We offer matching sets, which can make you and your partner’s life much easier when it comes to achieving that twinning couples look.

matching outfits - Kaftko

Matching couple outfits are here to stay

While matching couple outfits might be a unique fashion phenomenon, it certainly isn’t a new trend.

Couples have been matching each other's outfits for hundreds, even thousands of years. Just look at some of the ancient attire. Those robes and gowns had a certain pattern and color scheme.

Not to mention, a lot of those garments actually demonstrated a person's class, status, and even gender.

Today, fashion has taken some of those garments and transformed them into highly functional, comfortable, and desirable pieces. And the best part is that anyone who chooses can wear them.

What we love most about fashion is that everyone can express who they are, and how they want to be seen by the world around them. And this is even more true for couples who desire to match each other.

The truth is, matching couples outfits isn’t just a phase. And the desire to match your partner’s outfit isn't just for newlyweds or couples who’ve been dating for at least 6 months.

Coordinating or matching with your partner's clothes is done on a subconscious level, especially if you and your partner tend to like the same things and have similar fashion preferences.

Here at Kaftko, we celebrate couples who want to sport the twinning couples look. We find it highly fashionable and a symbol of love, unity, and togetherness.

If you and your partner are looking for the best matching couples outfits, we invite you to explore our unique line of loungewear, swimwear, and made-for-all wear.

Remember, if it brings you and your partner joy, then wear it! As always, feel free to reach out to our Kaftko team for any questions or comments. We’re happy to help in any way we can!